Twitch, the live streaming platform, has reversed its newly announced rules regarding the way streamers could display ads on the platform after receiving swift backlash from streamers and content creators. On Tuesday, Twitch released new rules prohibiting “burned in” video, display, and audio ads. The first two of these ad formats were popular and common formats used throughout Twitch. However, Twitch apparently did not discuss the new rules with ambassadors or streamers beforehand, and many were furious about the new policies.
The company’s Twitch content creators took to social media to criticize the changes, with OTK, a network of popular, high-value streamers like Asmongold, releasing an open letter to Twitch. The letter stated that “The once-unique and admirable vision of a creator-first platform now feels like a fading and distant dream”. Charity streamers and esports creators were also upset and fearful, believing the new rules would impact their ability to raise money and monetize their broadcasts.
Twitch Apologizes and Rescinds the Rules After the Backlash
Twitch apologized for the rollout and explained that it would rewrite the rules for greater clarity. However, it seems that the rewrite has turned into a full rescinding of the rules totally. In a Twitter thread, the company stated that it is removing the new branded content guidelines that impacted the ability of streamers to work with sponsors to increase their income from streaming. Twitch acknowledged that sponsorships are critical to streamers’ growth and ability to earn income. The company has also updated the page outlining its ads policy with the section related to what kinds of ads are prohibited or allowed completely removed.
Twitch’s decision to reverse the new rules is a relief to many content creators and brands who were worried that the changes would have been potentially devastating for them. However, some analysts have noted that Twitch’s handling of the situation is not surprising. The company has a history of making major changes to its platform without consulting its users or content creators.
Twitch’s Future Plans for Ad Policies
Twitch has said that it wants to work with its community to create the best experience on its platform. The company stated that it needs to be clear about what it is doing and why it is doing it. Twitch appreciates the feedback and help from its users and content creators in making this change. The company has not yet announced any future plans for its ad policies.
Twitch’s decision to reverse its new rules on displaying ads on its platform is a relief to many content creators and brands. The company’s handling of the situation highlights the importance of consulting with users and content creators before making major changes to the platform. Twitch’s future plans for its ad policies remain to be seen, but the company has stated that it wants to work with its community to create the best experience on its platform.
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