In the vast sea of peculiar product branding collaborations, there have been some truly bewildering releases. However, the recent tie-in between Yorkshire Tea and gaming controllers may have just taken the biscuit. Yorkshire Tea, renowned for its teabags and all things tea-related in the UK, has added two unexpected additions to its online store – the Yorkshire Tea-branded PlayStation 5 and Xbox controllers. These gaming peripherals feature the iconic Yorkshire Tea branding, complete with a picturesque pastoral scene featuring a sheep. It’s hard to wrap our heads around this unusual pairing, but according to the product page, this collaboration came to fruition thanks to a tweet from controller designer POPeART showcasing his design concept featuring Yorkshire Tea’s branding. A few Zoom meetings later, and here we are, marveling at the end result.
While Yorkshire Tea playfully mentions a “special button that boils your kettle (not really)” in the product listing, it’s important to note that these controllers function just like their regular, non-tea-themed counterparts. The only distinction lies in the printing featuring the Yorkshire Tea branding. This means that both the Yorkshire Tea PlayStation 5 and Xbox controllers can be used seamlessly on a PC, either through a wireless dongle or Bluetooth connection, depending on the user’s preference. They are fully functional gaming devices, leaving me to ponder how I have managed to play video games all these years without a controller that subconsciously urges me to have a cup of tea at least once an hour.
One can’t help but appreciate the uniqueness of the Yorkshire Tea gaming controllers. It’s unlikely that many would envision a gaming controller adorned with trees, a stone wall, a figure tending the fields, and a member of the woolly ovine community. The company leans into the comical aspect of this collaboration, displaying its knowledge of gaming jargon in the product description. References to looting, one-shotting, levels, and more are scattered throughout the text, giving it a distinct character. It almost feels like your dad attempting to be hip and up-to-date with the latest trends in music and youth culture. Regardless, these Yorkshire Tea controllers stand out from the crowd, and we can count ourselves fortunate that only the aesthetics have been modified, while the functionality remains intact. Well, except for that fictitious button that boils your kettle. Undoubtedly, that’s a truly ingenious idea. It may be time for a cuppa, don’t you think?
The collaboration between Yorkshire Tea and gaming controllers may appear unconventional at first glance. However, it adds an element of playfulness and uniqueness to the gaming experience. The Yorkshire Tea branding on these controllers serves as a gentle reminder of the British love for tea, aligning harmoniously with the gaming world. Whether you’re a tea enthusiast, a gaming enthusiast, or simply appreciate creative collaborations, the Yorkshire Tea gaming controllers are definitely worth considering. So, grab your cuppa and immerse yourself in the world of gaming with a touch of British charm.
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