Pokémon Sleep, the innovative sleep-tracking app that allows users to catch Pokémon while catching Zs, has proven to be a massive success in its first year. According to AppMagic data revealed by PocketGamer.Biz, the app has generated an impressive $100 million in revenue since its launch. The majority of this revenue, approximately $73 million, has been attributed to users in Japan. Following closely behind are users in the US, contributing $17 million, and users in Taiwan with $4 million in spending.
Unsurprisingly, in-app spending for Pokémon Sleep saw a significant boost during special event periods such as the Raiku Research event and seasonal celebrations. The data from AppMagic highlights a notable spike in revenue during a Holiday 2023 event, making it the app’s most profitable week to date with a total of $4 million in earnings over the span of seven days.
In terms of user engagement, Pokémon Sleep has garnered an estimated 9.8 million downloads within the first year of its release. The majority of these downloads, 44%, originated from Japan, while North America and Taiwan accounted for 17% and 7% respectively. While these numbers may pale in comparison to the staggering $1 billion annual revenue generated by Pokémon GO, the $100 million revenue from Pokémon Sleep is still a significant achievement, especially for an app focused on tracking sleep patterns.
As Pokémon Sleep gears up to celebrate its first anniversary, the app is currently hosting a ‘gift week’ where users can earn bonus Sleep Points by logging in daily. Further details and announcements regarding the anniversary event are anticipated to be shared on the @PokemonSleep Twitter account in the coming days.
Overall, the success of Pokémon Sleep serves as a testament to the enduring popularity of the Pokémon franchise and the innovative ways in which it continues to captivate and engage fans worldwide. With its unique concept and engaging gameplay mechanics, Pokémon Sleep has not only revolutionized the concept of sleep-tracking apps but has also proven to be a lucrative venture for The Pokémon Company.
Leave a Reply