Activision recently conducted a study on skill-based matchmaking in Call of Duty multiplayer and found some interesting results. The company discovered that skill-based matchmaking is crucial in connecting players with opponents of similar skill levels in order to provide a balanced and enjoyable gaming experience. While skill is not the only factor considered in matchmaking, it plays a significant role in ensuring fair and competitive gameplay.
During the research process, Activision decided to secretly disable skill-based matchmaking and monitor the player retention rates. Surprisingly, it was revealed that the majority of players disliked this change, leading to more players quitting matches, less overall gameplay, and an increase in negative blowouts. This indicates that playing against opponents of vastly different skill levels can be discouraging and ultimately impact the player experience negatively.
Activision’s study showed that skill-based matchmaking helps create games where players can actively contribute to their teams, not only by winning matches but also by achieving personal goals and milestones. Additionally, it prevents the frustration of consistently being on the losing side of blowout matches, which can result in players leaving the game prematurely. By maintaining skill-based matchmaking, players of all skill levels can have a more enjoyable and rewarding gaming experience.
Despite the drawbacks of disabling skill-based matchmaking, Activision acknowledges the need to cater to different player preferences. The company is considering introducing a core multiplayer playlist that does not use skill as a factor in matchmaking. However, historical data suggests that low- and mid-skill players may not be inclined to participate in such a playlist, highlighting the importance of maintaining a balance between competitive and casual gameplay experiences.
Skill-based matchmaking plays a vital role in shaping the multiplayer experience in Call of Duty. While there may be debates and controversies surrounding its implementation, Activision’s research reaffirms the benefits of maintaining skill-based matchmaking for creating fair and engaging gameplay. As the gaming industry continues to evolve, finding the right balance between skill-based matchmaking and player preferences will be essential in ensuring a positive gaming experience for all Call of Duty players.
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