The film and TV industry is notorious for its high environmental impact, with extravagant demands and excessive carbon emissions. However, a new initiative called the “green rider” is aiming to challenge these harmful practices. Led by UK arts union Equity, actors such as Bella Ramsey, Stephen Fry, and Haley Atwell have pledged to prioritize sustainability in their work. This article will explore the green rider and its potential to bring about positive change in the industry.
Traditionally, riders have been associated with extravagant demands made by A-list actors. However, the green rider flips the script by encouraging environmentally friendly choices. Instead of opting for private jets, actors are urged to choose train travel whenever possible. Additionally, the rider promotes the use of shared trailers and emphasizes the importance of bringing reusable water bottles and coffee cups on set. By reducing unnecessary waste, actors can actively contribute to mitigating the environmental impact of productions.
The green rider acknowledges the film and TV industry’s significant contribution to carbon emissions. As a high-emitting sector, it recognizes the industry’s responsibility to transition towards a sustainable, low-carbon society. During the COVID-19 pandemic, the industry adapted in unprecedented ways. Now, with the climate emergency looming, it is time for further change. The green rider signifies a collective commitment by actors to tackle the environmental crisis and promote a greener approach to filmmaking.
The green rider has gained momentum, with approximately 100 actors already pledging to adopt its principles for future productions. Notable names such as Bella Ramsey, Stephen Fry, and Hayley Atwell are among the prominent figures championing this cause. By actively participating in the green rider initiative, these actors are leading by example and demonstrating their dedication to sustainability. Their commitment extends beyond mere statements; it involves tangible actions that can inspire others within the industry to follow suit.
Actor Tom Burke, who helped launch the campaign, highlights the need to challenge the perception of status symbols within the industry. The notion of traveling on private jets, once seen as glamorous and prestigious, is being reevaluated. Burke emphasizes that this shift in mindset must also come from the media, which often perpetuates and glamorizes excessive luxuries. To truly effect change, actors and the media alike must acknowledge the environmental consequences of their actions and strive for a more mature and responsible approach.
Bella Ramsey aptly describes the green rider as “a practical route to positive change.” It provides a framework for actors to align themselves with sustainable principles and contribute to reduced environmental impact. By prioritizing train travel, minimizing unnecessary requests, and promoting reusable items, the film and TV industry can take significant steps towards a greener future. The green rider serves as a catalyst for change, sending a clear message that sustainability is not just an individual responsibility but a collective effort.
The green rider represents a much-needed departure from traditional riders in the film and TV industry. By prioritizing sustainable practices and reducing environmental impact, actors are embracing their role as agents of change. With notable figures pledging their commitment to the green rider, there is hope for a more environmentally conscious industry. By adopting the principles of the green rider, actors have the power to inspire others and transform the film and TV industry into a force for positive environmental change.
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