In a recent development, the Federal Communications Commission (FCC) has put forth a new set of rules aimed at tackling the issue of robocalls utilizing artificial intelligence. The proposal comes as a follow-up to the FCC’s existing ban on AI-generated robocalls without prior consent.
The crux of the FCC’s proposal involves requiring robocallers to disclose their use of artificial intelligence when making phone calls and sending text messages. The agency believes that this step is crucial in combating the elevated risk of fraud and scams associated with AI-generated calls.
According to the FCC, an “AI-generated call” is one that utilizes technology to produce an artificial or pre-recorded voice or text content through computational technology, predictive algorithms, and large language models. This definition is broad and encompasses a wide range of automated communication methods.
While the FCC is stringent on the disclosure of AI usage in robocalls, it also recognizes the need for exceptions. For instance, individuals with speech and hearing disabilities using AI-powered voice software to facilitate outbound phone calls would not be subject to the same restrictions. Additionally, the FCC mandates that AI-generated calls should not contain unsolicited advertisements and cannot incur charges on the receiver’s end.
The FCC’s proposal marks a significant step towards regulating the use of AI in robocalls and safeguarding consumers against potential fraudulent activities. By requiring transparency in the deployment of AI technology in communication, the FCC aims to create a more secure and honest landscape for phone calls and text messages.
The FCC’s initiative to mandate the disclosure of AI in robocalls is a commendable move towards addressing the challenges posed by technological advancements in communication. It sets a precedent for responsible usage of AI and emphasizes the importance of consumer protection in an increasingly digitized world.
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