Samsung made a bold move in 2018 by introducing its MicroLED TVs with the modular design called The Wall. These TVs came in three sizes – 89, 101, and 114 inches, making them massive and massively expensive. The pricing started at $109,999.00 for the 89-inch model, followed by $129,999.00 for the 101-inch model, and a whopping $149,999.00 for the 114-inch version. These prices are comparable to purchasing a luxury car like a Mercedes-Benz G-Wagen.
Each MicroLED TV is self-emitting, eliminating the need for a backlight. This technology is similar to OLED but without the risk of burn-in. It delivers deep blacks and high contrast, providing an excellent viewing experience. The LEDs are assembled in bezel-less panels, allowing for flexibility in setup. These TVs were initially targeted for commercial applications but also found their way into residential settings, like comedian Dane Cook’s house.
In 2021, Samsung introduced a 110-inch MicroLED TV model that resembled a regular TV, ditching the modular design. This move aimed to make the technology more accessible to the general consumer. Samsung continued to iterate on its MicroLED lineup, even offering a 76-inch version in the previous year. However, Samsung faces competition in the MicroLED market from companies like Sony and LG, who are also investing in similar technologies.
The market for MicroLED TVs is still niche due to their high prices, limiting their adoption among mainstream consumers. However, as technology advances and production costs decrease, we may see a shift towards MicroLED becoming more mainstream. Samsung’s commitment to innovation and pushing the boundaries of display technology gives them a competitive edge in this evolving market. As competition increases and consumer demand grows, we can expect to see more affordable and diverse options in the MicroLED TV segment in the coming years.
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