Samsung has reportedly halted an internal review of whether it should replace Google with Bing on its in-house Internet Browser. The browser, which is pre-installed on Samsung phones, has long used Google as its default search engine. Last month, The New York Times reported that Google employees were “shocked” to learn that Samsung was considering a switch to Bing, which could put at stake the $3 billion in annual revenue that Google gets from the deal.
Switch to Bing
Samsung apparently thought that switching to Bing wouldn’t cause too much of a disruption, given that most Samsung smartphone users don’t use its in-house browser anyway. However, the company is now backing away from the change over concerns of how it could affect its relationship with Google and the market’s perception of the move.
Future Possibility
Although Samsung has paused the review, the company isn’t permanently closing the door on using Bing as its default search engine in the future.
Impact on Google
If Samsung had switched to Bing, it could have had a significant impact on Google, which gets a large portion of its revenue from search engine advertising. Google could have lost its position as the default search engine on one of the world’s biggest smartphone manufacturers. However, with Samsung backing away from the potential change, Google can continue to rely on the revenue from the deal.
Samsung has reportedly decided not to replace Google with Bing as the default search engine on its mobile web browser. According to The Wall Street Journal, Samsung halted an internal review of the matter. The company’s Internet Browser, which comes pre-installed on Samsung phones, has always used Google as its default search engine. The New York Times had reported last month that Google employees were shocked to learn that Samsung was considering a switch to Bing, putting at stake the $3 billion in annual revenue that Google gets out of the deal. Samsung apparently thought that switching to Bing wouldn’t cause too much of a disruption, since most Samsung users don’t use its in-house browser anyway. But the company has now backed away from the change over concerns of how it could affect its relationship with Google and the market’s perception of the move. Samsung has not ruled out the possibility of using Bing as the default search engine in the future. If Samsung had switched to Bing, it could have had a significant impact on Google, which gets a large portion of its revenue from search engine advertising.
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