Apple’s legal battle with the International Trade Commission (ITC) over the ban on sales of Watch Series 9 and Watch Ultra 2 models continues as the tech giant has filed an appeal to challenge the decision. The ITC had imposed the ban after ruling that Apple had infringed on blood oxygen saturation technology patented by health tech firm Masimo. In response, Apple is seeking an emergency stay on the ban until a decision is made on redesigned versions of the banned models.
Expressing their strong disagreement with the USITC’s decision and resulting exclusion order, Apple released a statement to Reuters stating their commitment to returning Apple Watch Series 9 and Apple Watch Ultra 2 to customers in the U.S. as soon as possible. The company emphasized that the banned models are their most popular and expressed their intent to take all measures necessary to overturn the ban.
Apple’s legal team is arguing that the ban would cause irreparable harm to the $3 trillion company during the ongoing legal proceedings. In their filing, the attorneys claimed that the exclusion of these models from the market would have significant negative consequences for Apple. They called upon the court to grant a stay on the ban, allowing Customs to make a decision on the matter.
Despite Apple’s appeal and request for a stay on the ban, the company has not revealed any specific plans regarding the redesigned versions of the Watch Series 9 and Watch Ultra 2 models. However, Apple’s statement to Reuters reiterated their dedication to ensuring that their popular wearable devices are once again available to customers in the United States.
The ban on Watch Series 9 and Watch Ultra 2 models has undoubtedly affected Apple’s market share in the wearable technology industry. With the exclusion of their most popular models, Apple is facing significant losses in revenue and potential setbacks in terms of consumer trust. Competitors in the smartwatch market may seize the opportunity to gain an advantage during this period of uncertainty for Apple.
The legal battle between Apple and health tech firm Masimo raises important questions about intellectual property rights and the consequences for companies found to be in violation. Apple’s appeal and request for a stay on the ban demonstrate their determination to defend their products and resume sales as soon as possible. As the legal proceedings continue, consumers and industry insiders eagerly await the outcome and its impact on the wearable technology market.
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