The recent announcement by Happiest Baby regarding the new $19.99 monthly premium subscription for the Snoo bassinet app has caused uproar among Snoo owners. Many parents who invested in the smart bassinet are now finding essential features locked behind a paywall, leaving them feeling taken advantage of by the company.
The Happiest Baby app, which pairs with the Snoo bassinet, offers features such as sleep tracking and a weaning mode to assist parents in getting their babies to sleep. These features were previously free but are now only accessible to those who opt for the premium subscription. The decision to put these tools behind a paywall has left many questioning the value of the Snoo investment.
The Snoo bassinet comes with a hefty price tag of $1,695 for a new one and $1,195 for a certified preowned unit. With such a significant investment upfront, many parents are now facing the additional cost of a monthly subscription to access features that were once included for free. The combination of these costs makes the Snoo less accessible to those on a tight budget.
Happiest Baby is offering incentives for new Snoo purchases made directly from them or authorized partners after July 15th, 2024. These buyers will receive a premium subscription for nine months, providing access to all subscription features. However, those who purchase a Snoo secondhand will need to decide whether the cost of the subscription is worth it. The company claims the subscription allows for better customer support and care for secondhand purchases.
Snoo owners have mixed feelings about the new subscription model. While some, like Sarah from Australia, are willing to pay for the premium features to maximize their investment, others, like Jordan Leventhal, are hesitant to continue using the Snoo if additional costs are involved. Leventhal’s experience with finding a Snoo on Facebook Marketplace highlights the financial strain that the subscription could add to already costly purchases.
Despite the backlash from customers, Happiest Baby has defended its decision to introduce the premium subscription. CEO Harvey Karp claims that the subscription model will allow the company to adapt its business structure and make the Snoo more accessible to a wider range of customers. However, many Snoo owners remain skeptical about whether the added cost is justified.
The introduction of the premium subscription for the Snoo bassinet app has sparked controversy among owners who feel they are being unfairly charged for essential features. While some may find the subscription worth it for the added benefits, others are questioning the overall value of their investment in the Snoo. As Happiest Baby moves forward with its subscription model, it remains to be seen whether customers will continue to support the brand or seek alternative solutions for their parenting needs.
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