European Commission VP of Values and Transparency, Vera Jourová, has called for the inclusion of rules for AI-generated content in an update to the Code of Practice on Disinformation. The Code includes technology giants such as Google, Meta, and Microsoft as its 44 signatories. The update would involve setting up a set of rules that would prevent services like Bing Chat and Bard from generating and spreading false information. Jourová has also called for AI-generated content to be labelled to prevent further dissemination of false information.
Code of Practice on Disinformation
The Code of Practice on Disinformation is a set of standards that the EU has been using to combat the spread of “verifiably false or misleading information [which is] created, presented, and disseminated for economic gain or to intentionally deceive the public.” The Code was established in 2018, and most recently updated in 2022. However, it currently includes nothing on generative AI. The Code was initially established as a voluntary set of guidelines for digital companies but was incorporated into the official regulatory framework of the EU’s Digital Services Act in the 2022 update.
The Code focuses on cutting financial incentives for purveyors of disinformation, ensuring the transparency of political advertising and integrity of online services, empowering users, researchers, and the fact-checking community, implementing a stronger monitoring framework to better ensure compliance with the new regulations. Companies caught in violation of the rules could face fines of up to 6% of their annual revenue. Companies that sign on to the Code have six months to implement its measures.
Jourová’s Demand for Rules on AI-generated Content
Jourová has asked that the signatories of the Code develop a set of rules that would prevent the spread of false information generated by AI. She believes that AI-generated content should be labelled, and the spread of such information should be prevented to maintain the integrity of the Code.
When questioned about whether the new rules could affect freedom of expression, Jourová stated that “When it comes to the products of AI, I don’t see any right of machines to freedom of expression.” She believes that the Code needs to be updated to incorporate generative AI because such content is becoming increasingly pervasive.
European Commission VP of Values and Transparency, Vera Jourová, has called for rules for AI-generated content to be included in an update to the Code of Practice on Disinformation. Jourová believes that such rules are necessary to prevent the spread of false information generated by AI. She has also called for AI-generated content to be labelled to prevent further dissemination of false information. The Code of Practice on Disinformation was initially established as a voluntary set of guidelines for digital companies but was incorporated into the official regulatory framework of the EU’s Digital Services Act in the 2022 update. The Code focuses on cutting financial incentives for purveyors of disinformation, ensuring the transparency of political advertising and integrity of online services, empowering users, researchers, and the fact-checking community, implementing a stronger monitoring framework to better ensure compliance with the new regulations. Companies caught in violation of the rules could face fines of up to 6% of their annual revenue. Companies that sign on to the Code have six months to implement its measures.
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