Epic Games, the creator of the popular game Fortnite, and digital fashion company CLO Virtual Fashion have made a strategic investment in each other. The exact amount of investment made by each company has not been disclosed, however this collaboration is a clear indication of Epic Games’ interest in virtual fashion as part of its metaverse ambitions.
CLO Virtual Fashion provides fashion design software tools that are already integrated with Epic Games’ Unreal Engine. The company also has a marketplace where garment designs are bought and sold. Unreal Engine is not just limited to game development anymore as it is becoming increasingly popular in the automotive world. Thus, it makes sense that Epic Games wants other industries like fashion to use Unreal Engine too.
The process of bringing high-quality digital fashion into real-time virtual worlds is complex and can be a creative barrier for digital fashion creators. Kim Libreri, Epic Games’ CTO, said in a statement, “It is exciting to see how CLO Virtual Fashion’s solutions work with Unreal Engine to help designers across industries make life-like digital fashion garments.”
The Future of Virtual Fashion
Virtual fashion has gained traction in recent years. DressX, another digital fashion company, has launched clothes on Roblox, and the second-annual Metaverse Fashion Week in Decentraland was held earlier this year. Although the metaverse hype appears to be fading, companies like Epic Games are likely to continue investing in virtual fashion to make it easier to look stylish in virtual worlds.
If virtual clothes aren’t your thing, pixelated fashion may be.
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