The Apple Vision Pro headset has faced its fair share of challenges since its release, with poor sales and user complaints plaguing the high-priced device. Analyst reports have revealed a significant decrease in production numbers, indicating that the headset may not have been the success Apple had hoped for.
Recent reports suggest that Apple has made the unexpected decision to halt development on the next generation of the Vision Pro in favor of a more affordable model. This new version, codenamed “N109,” is rumored to feature fewer cameras, a simpler headband, and smaller speakers, all at a price point comparable to a high-end iPhone.
Despite the shift towards a more budget-friendly model, Apple is reportedly keen on maintaining the high-quality internal display components that received praise in the original Vision Pro. By retaining these essential features while reducing the overall cost of the device, Apple aims to appeal to a broader consumer base.
One of the major criticisms of the original Vision Pro was its weight, which ranged from 600 to 650 grams depending on the configuration. In comparison, competitors like the Oculus Quest 2 are significantly lighter. The new model is expected to address this issue by prioritizing a lighter design, making it more comfortable for extended periods of use.
By shifting towards a more affordable and refined model, Apple appears to be prioritizing consumer feedback and cost-effectiveness over high-end specifications. This strategic decision reflects a commitment to improving the overall user experience and making the product more accessible to a broader audience.
While it remains to be seen whether the new model will address all the shortcomings of its predecessor, Apple’s shift in focus represents a step towards a more consumer-centric approach. By reevaluating its strategy and prioritizing affordability and refinement, Apple is positioned to redeem the Vision Pro brand and deliver a more appealing product to its customers.
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