Recent reports from anonymous sources have indicated that the upcoming Call of Duty game will be available on Game Pass from day one. This move aligns with Microsoft’s long-standing strategy of releasing all their first-party games on the subscription service. However, there was speculation about whether the same approach would be taken with Call of Duty following Microsoft’s acquisition of Activision for $69 billion. The Wall Street Journal, citing “people familiar with the matter,” reported that the official announcement is expected at the Xbox showcase next month. Despite the speculation, a Microsoft spokeswoman declined to comment on the matter.
Historically, Call of Duty has been a best-seller every year, with even less well-received titles like Modern Warfare 3 performing exceptionally well in terms of sales. The decision to bring the franchise to Game Pass raises questions about its potential impact on subscription numbers. There is a prevailing belief that offering first-party games on Game Pass may deter customers from paying for individual game purchases. This concern has led to doubts about Microsoft’s willingness to integrate Call of Duty into their subscription service. However, given Microsoft’s heavy focus on Game Pass as a cornerstone of their Xbox strategy, it was only a matter of time before such a move was considered.
Microsoft’s acquisition of Activision Blizzard can be seen as a strategic effort to drive growth in Game Pass subscriptions. By adding popular franchises like Call of Duty to the service, Microsoft aims to attract a broader audience and boost its subscription numbers. This approach is crucial for Microsoft to realize the full benefits of their investment in Activision Blizzard, similar to the integration of Diablo 4 onto Game Pass earlier this year. The stagnation in Game Pass numbers in recent years has also been linked to the closure of studios like Arkane Austin and Tango Gameworks, which were acquired by Microsoft through the Bethesda deal.
Microsoft’s upcoming Xbox Showcase scheduled for June 9th will likely serve as the platform for the official announcement regarding Call of Duty’s Game Pass integration. This event, taking place in conjunction with the E3 week of game announcements, is expected to generate significant interest and anticipation among gamers and industry insiders alike. The inclusion of Call of Duty on Game Pass is a strategic move by Microsoft to enhance the value proposition of the service and solidify its position in the competitive gaming market. As the gaming landscape continues to evolve, Microsoft’s commitment to Game Pass and the addition of blockbuster titles like Call of Duty signal a promising future for the subscription service.
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