Tesla and Hilton have announced a partnership to install a significant number of electric vehicle (EV) charging stations at Hilton hotels and properties. With a plan to roll out up to 20,000 charging stations starting in early 2024, Hilton aims to create the largest planned EV network by any hospitality company. This article will delve into the details of this exciting collaboration and explore the potential impact on the adoption and accessibility of EV charging infrastructure.
The Scale of the Project
Hilton’s ambitious initiative is set to encompass 2,000 locations across the United States, Canada, and Mexico. While on paper, this translates to an average of 10 chargers installed per location, it is important to note that the distribution may vary. Hilton has committed to installing “at least six” chargers at each location. The scale and scope of Hilton’s commitment to EV charging infrastructure make it a noteworthy development in the hospitality industry.
According to Hilton, the availability of EV charging stations is playing a pivotal role in converting online searches into actual stays. As the demand for EVs continues to rise, travelers are increasingly seeking hotels that offer convenient and reliable charging options. By providing a robust network of charging stations, Hilton aims to position itself as a desirable destination for EV owners, thereby boosting its revenue and customer satisfaction.
Tesla’s Universal Wall Connector
Hilton’s partnership with Tesla involves the utilization of the recently launched Universal Wall Connector charger. This charger, which Hilton will be ordering, has the capacity to power share with up to six matching chargers connected to the same line of service. With an AC level 2 rating, these chargers can provide up to 44 miles of range per hour at an 11.5kW charge rate. The versatility of Tesla’s Universal Wall Connector makes it compatible with both Tesla vehicles and other EVs, thanks to its detachable adapter.
While the collaboration with Tesla holds significant potential for Hilton, it is essential to examine the financial implications of such an undertaking. At a retail price of $595 per charger, Hilton would need to spend a minimum of $11.9 million solely on the hardware for 20,000 charging stations. However, it is worth noting that this figure is likely reduced due to negotiations between Tesla and Hilton. Regardless, the investment required underscores Hilton’s commitment to sustainability and its belief in the value of providing reliable charging infrastructure.
The decision to install a large number of charging stations is driven by the current lack of EV charging infrastructure in many hotels, including Hilton properties. A brief search on PlugShare, an EV charger location app, highlights the scarcity of on-premise chargers at Hilton hotels, with only one location in Manhattan, New York offering such amenities. By addressing this gap in the market, Hilton aims to attract environmentally-conscious travelers who prioritize convenient and sustainable accommodation options.
Recognizing the diversity of the EV market, Hilton has opted for an integrated charging solution that supports both the J1772 and North American Charging Standard (NACS). While Tesla’s Universal Wall Connector is compatible with J1772 plugs, it is important for Hilton to cater to all EV models, as not every vehicle is a Tesla. With an increasing number of automakers, such as Honda, adopting the NACS, Hilton’s infrastructure will be well-positioned to meet the charging needs of a wide range of EV owners.
The collaboration between Tesla and Hilton to install thousands of EV charging stations marks a significant milestone in the hospitality industry’s efforts to embrace sustainability and cater to the growing demand for electric vehicles. By providing reliable and accessible charging infrastructure across its properties, Hilton aims to attract a new segment of eco-conscious travelers while demonstrating its commitment to environmental responsibility. As the project unfolds in early 2024, it will undoubtedly contribute to the wider adoption and accessibility of EV charging infrastructure, further incentivizing individuals to choose electric vehicles for their transportation needs.
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